We say organic reach when what we are looking for are tricks to increase reach. The idea of organic reach is to improve our traffic based on improving the content.
When searching through YouTube, we can easily find people who are looking for organic SEO, but who are also looking to do it through tricks and not naturally. As my we say, they want to have their cake and eat it.
What is SEO?
SEO means generating quality content that arouses interest, with a website that solves a problem or need, oriented to the way in which the user searches for that specific information that can be indexed by search engines. That is SEO.
If you are looking for shortcuts to go out first on Google, I give you a hint: there are none. Or rather, there are few, they are not as effective, they are ephemeral (the algorithm is always changing), they pose a significant risk to your website and generally take more work than doing it by generating value. And if you want to generate value, content will be your main ally in this mission.
If you are still determined to find quick methods that may or may not work, you are already taking a long time to search Google for “SEO black hat”, “link exchange”, “blog networks” or “free articles and press releases” because this post does not deal with that. This post is about techniques that will work this week and next, that will make you grow steadily and that will never, ever make you receive a penalty.
1. Get to know your readers
The first thing is to know who you are talking to. Each audience consumes information differently. For example, this post could be called “Content Marketing Tactics for SEO”, but it would be aimed at a smaller and more specialized audience and the advice would be different.
To find out what people are looking for, you can help yourself with the Google search tools, Google Keyword Tool and Google Trends.
Not everything is given by a tool. If you have a website about cats, it will suggest similar searches: videos of cats, websites of cats, photos of cats or it can even go to synonyms such as felines, for example. But you may not have detected important niches such as “videos to cheer you up” or “videos for when you’re sad.” Your content solves needs, looks for what those needs are, in what ways they can be expressed, and create specific content.
In short: discover what needs you satisfy, how they are searched for, what competition you have and become the brand they want to see.
You can help yourself by creating “characters” to make it easier to customize the content depending on the different types of users you may have. Use a bit of role play and imagination.
2. Create a Plan
The content must be planned. You must have a clear and numerical objective – never exclusively SEO – a specific audience and a lot of ideas and desire to try.
If you do not plan your content with an editorial calendar, varying formats, specifying what type of user each content is aimed at and focusing on them to perform a specific action on their visit (give you an e-mail, read more posts, follow you on Twitter etc. ) it will be difficult to know if you are doing it right or wrong and you will depend too much on your intuition to move forward.
3. Use Your Blog
Your blog is not only a great tool to create content that attracts Google by achieving posts with a great organic reach, but it also allows you to:
Generate links: If you generate content that is easy to share, users will share it, including links, which will benefit the domain as a whole. Quality content is not the “end all, be all,” it also helps that your blog is seen as a reliable and reputable source.
Create relationships: It is as simple as linking to third party pages. Millions of people are generating very valuable content on different topics, and surely some of them have created a resource that complements your post perfectly: link it. Then, if you want, mention them on Twitter, let them know that you talk about them and you are familiar with them.
Strengthen your brand: Take care of the aesthetic aspect of your blog, which reinforces the identity of your company or your own, use the sides, the header and the footer to meet your branding objectives and take care of aspects such as the color palette, images, and placement of elements.
4. Friends Till The End
Make no mistake, getting quality links is a matter of relationships. It is a social game. This is not only about having a large group of friends and acquaintances in the online environment, but also about knowing how to generate an impact on the person we are addressing so that they want to follow us, link us, and become our friend as well.
As always, let yourself be seen at events, meet-ups, breakfasts and any other excuse in which bloggers or people from your niche meet. It will allow you to put a face to people, build relationships, and this will lead to everything else.
5. Dive Deep Into Social Media
Organic reach and SEO depends largely on the impact you get on social networks, mainly because it allows you to establish relationships, it is a positioning factor in itself, it confirms the profile of links and it gives you visibility and branding. You will not get links if no one knows about you and if your content does not have a brand to which it is safe to link.
And do not rely only on Instagram, Twitter or Facebook: networks such as LinkedIn or TikTok can be very useful, it depends for which sectors, target audience and how your brand operates. Even niche blogs and forums can be great tools, even if they require more research. They will get you visibility in your specific target and will be essential to attract your first followers. Don’t forget about them.
6. Start a Joint Venture
What do you like? Try combining it with what others do. Allies make you stronger.
It can be working on a static page about all the influencers of a blogging topic close to yours, or a niche adjacent to yours with a similar theme. For example, if you are talking about Social Media, why not collaborate with 5 friends to create a Tumblr with the bloopers of different brands on Social Media, or a WordPress with the most obvious paid tweets?
It will give you visibility outside of your blog, page and social profiles and will allow you to get out of the routine to experiment with new things.
7. Save Your Best Content for Others
If you are going to make content, reward those that will have the most visibility.
If you are looking for blogs and media in which to participate sporadically (guest blogging) try to reach a greater reach than your platform, or to reach a niche that you could not reach otherwise. Then reserve the best content for them. If you can reach 1,000 people on your blog and 10,000 on another, work on the content that will give you more visibility.
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